Het e-commerce landschap verandert constant aan de hand van de laatste developments en innovaties. Een daarvan is het inzetten van kunstmatige intelligentie, oftewel AI. Naar verwachting zal het gebruik van AI-tools in 2029 verdubbeld zijn ten opzichte van 2024.Uitdagingen: Het is moeilijker om een merk op te bouwen op marktplaatsen in vergelijking
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